Open AccessConstructing Athlete Identification and the effectiveness of Athlete Endorsement on Customer’s Purchase Intention
Author(s) -
Nguyễn Minh Hà,
Cao Nhat Tuan
Publication year - 2019
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.17.8.201908.87
Subject(s) - identification (biology) , marketing , psychology , business , athletes , advertising , applied psychology , medicine , physical therapy , botany , biology