Open AccessHow Do Consumers React to Scandals Involving Celebrity Endorsers and Endorsed Brands?
Author(s) -
Joongdae Choi
Publication year - 2019
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.17.8.201908.77
Subject(s) - business , advertising , marketing