Open AccessA Study on the Private Consumption Value of Franchise Companies: A Comparison of Foreign and Domestic Brand Consumers
Author(s) -
SoYeon Park,
Hye-Yoon Park
Publication year - 2019
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.17.8.201908.15
Subject(s) - franchise , business , consumption (sociology) , value (mathematics) , marketing , brand management , brand equity , advertising , private label , commerce , mathematics , statistics , social science , sociology