Open AccessEffects of Retail Tensile Pricing Strategy Based on Consumer Self-confidence
Author(s) -
Madiyar NUKEZHANOV,
Jaekwon Chung
Publication year - 2019
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.17.6.201906.25
Subject(s) - self confidence , business , ultimate tensile strength , marketing , materials science , composite material , psychology , social psychology
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