Open AccessThe Effects of E-marketing Communications on Brand Loyalty: The Case of Mobile Telephone Operators in Kosovo
Author(s) -
Vjosa Mullatahiri,
Fatos Ukaj
Publication year - 2019
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.17.6.201906.15
Subject(s) - business , loyalty , advertising , brand loyalty , marketing , marketing communication , mobile telephony , telecommunications , engineering , mobile radio