모 브랜드-일치성이 확장브랜드에 대한 태도에 미치는 영향
Author(s) -
Minjeong Kang,
Hee-Joong Hwang
Publication year - 2019
Publication title -
journal of distribution science
Language(s) - Korean
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.17.2.201902.77
Subject(s) - mathematics , business
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