Open AccessThe Effects of Sports Sponsorship Recognition on Corporate Image, Purchasing Intention and Brand Identification
Author(s) -
SeungHoon Kang,
Jae-Gyun Kim,
Myung-Hwan Yang
Publication year - 2019
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.17.10.201910.49
Subject(s) - identification (biology) , advertising , purchasing , business , brand image , marketing , corporate branding , brand awareness , psychology , brand management , botany , biology