Open AccessThe Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan
Author(s) -
Muhammad Shoaib,
Salniza Md. Salleh,
Maha Mohammed Yusr
Publication year - 2019
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.17.1.201901.33
Subject(s) - brand management , mediation , business , brand awareness , brand equity , marketing , corporate branding , brand extension , advertising , empirical evidence , sociology , social science , philosophy , epistemology