Open AccessMuslim Consumer’s Identification with and Loyalty to Halal Brand
Author(s) -
Nak-Hwan Choi,
Md. Mostafizur Rahman
Publication year - 2018
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.16.8.201808.29
Subject(s) - brand loyalty , identification (biology) , mediation , business , loyalty , advertising , marketing , brand management , brand extension , sociology , botany , biology , social science
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