
The Performance of Franchisees from the Franchisor’s and Franchisee’s Intangible Assets
Author(s) -
YoungHo Kim,
Ilhyun Bae,
Jang-Hyun Kim
Publication year - 2018
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.16.4.201804.35
Subject(s) - business , franchise , marketing , business administration