
An Exploratory Analysis on Strategic Changes of Furniture Retailer: Focusing on IKEA and Hanssem in Korea
Author(s) -
Byoung-Goo Kim
Publication year - 2018
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.16.12.201812.33
Subject(s) - business , marketing , exploratory analysis , exploratory research , advertising , economic geography , industrial organization , business administration , sociology , economics , computer science , social science , data science