Open AccessThe effect of brand equity of CVS PB Products on Repurchase Intention
Author(s) -
Soon-Hong Kim,
Byong-Kook Yoo
Publication year - 2018
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.16.12.201812.23
Subject(s) - brand equity , business , equity (law) , advertising , marketing , political science , law