Open AccessThe Effects of Brand Equity on Consumer Attitude and Behavior : Food Market in Vietnam
Author(s) -
Yun-Su Jang,
Su-Hyeon Kim,
SeungWoo Baek
Publication year - 2018
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.16.1.201801.17
Subject(s) - brand equity , business , marketing , food market , advertising , consumer behaviour , agriculture , ecology , biology
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