Open AccessThe Impact of Initial eWOM Growth on the Sales in Movie Distribution
Author(s) -
Yun Kyung Oh
Publication year - 2017
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.15.9.201709.85
Subject(s) - advertising , distribution (mathematics) , business , marketing , mathematics , mathematical analysis
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