Open AccessEffect of Experiential Value on Customer Satisfaction and e-WOM under O2O Commerce
Author(s) -
Yu-Fei Shang,
Yao Chen,
Hongseop Kim
Publication year - 2017
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.15.8.201708.75
Subject(s) - customer satisfaction , experiential learning , value (mathematics) , business , marketing , customer value , psychology , business administration , microeconomics , economics , mathematics , statistics , profit (economics) , mathematics education
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