Open AccessStudy on Differentiation Strategies of Private Brand Product in Convenience Store: Focused on BGF Retail
Author(s) -
So-Hyung Kim
Publication year - 2017
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.15.8.201708.55
Subject(s) - business , advertising , store brand , product (mathematics) , private label , marketing , mathematics , geometry