Open AccessEffects of Pride, Object Relevance and Message Type on Brand Attitude
Author(s) -
Nak Hwan Choi
Publication year - 2017
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.15.6.201706.57
Subject(s) - pride , relevance (law) , advertising , object (grammar) , psychology , business , computer science , political science , artificial intelligence , law