Open AccessImitation as a Viable Strategy: The Case of Ediya in Korean Coffee Franchise Industry
Author(s) -
Jin-Ah Choi
Publication year - 2017
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.15.6.201706.47
Subject(s) - franchise , imitation , marketing , business , advertising , industrial organization , psychology , social psychology