Open AccessImitation as a Viable Strategy: The Case of Ediya in Korean Coffee Franchise Industry
Author(s) -
Jinah Choi
Publication year - 2017
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.15.6.201706.47
Subject(s) - franchise , imitation , marketing , business , advertising , industrial organization , psychology , social psychology
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