Open AccessThe Effect of Consumer Affinity and Country Image Toward Willingness to Buy
Author(s) -
Rizal Edy Halim,
Elszuary Abrar Uzi Zulkarnain
Publication year - 2017
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.15.4.201704.15
Subject(s) - willingness to pay , business , marketing , image (mathematics) , advertising , economics , microeconomics , computer vision , computer science