Open AccessEffect on Brand Loyalty in Omni-Channel: Focus on Category Knowledge
Author(s) -
Sang Seol Han
Publication year - 2017
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.15.3.201703.61
Subject(s) - focus (optics) , loyalty , business , brand loyalty , advertising , marketing , psychology , physics , optics