Open AccessThe Effects of CSV on Brand Equity and Attitude: Moderating Effect of Ethical Consumerism
Author(s) -
Jae Gyun Kim,
Hwang Yong Cheol,
HyoungGil Kim
Publication year - 2017
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.15.3.201703.5
Subject(s) - brand equity , consumerism , business , marketing , advertising , psychology , economics , market economy