Open AccessCausality of Consumer-Brand Relationship Variables in Global Brand and the Effects of Moderating Variables
Author(s) -
Gyu-Bae Kim,
Byoung-Goo Kim
Publication year - 2017
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.15.2.201702.121
Subject(s) - brand management , causality (physics) , business , structural equation modeling , variables , brand equity , advertising , marketing , econometrics , brand awareness , brand relationship , moderation , psychology , economics , mathematics , social psychology , statistics , physics , quantum mechanics