Open AccessA Study on the Effects of Consumer Lifestyle(VALS) on Small Enterprises' Consumers WOM
Author(s) -
Shin Hei Choi,
Young-Ki Kim,
Seung Hee Kim
Publication year - 2017
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.15.12.201712.61
Subject(s) - business , marketing , advertising , food science , chemistry