Roles of Pride, Gratitude and Global Self - Corporate Brand Congruity in Corporate Association on Positive Behavior | Zendy

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Roles of Pride, Gratitude and Global Self - Corporate Brand Congruity in Corporate Association on Positive Behavior

Author(s) -

Nak Hwan Choi,

임아영,

하건수

Publication year - 2016

Publication title -

journal of distribution science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.19

H-Index - 10

eISSN - 2093-7717

pISSN - 1738-3110

DOI - 10.15722/jds.14.9.201609.73

Subject(s) - gratitude , pride , association (psychology) , psychology , social psychology , business , political science , law , psychotherapist

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