Open AccessOmnichannel's Perception Effect on Omnichannel Use and Customer-Brand Relationship
Author(s) -
임덕순,
한상설
Publication year - 2016
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.14.7.201607.83
Subject(s) - omnichannel , brand experience , perception , business , advertising , marketing , psychology , product management , new product development , neuroscience
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