Open AccessOmnichannel's Perception Effect on Omnichannel Use and Customer-Brand Relationship
Author(s) -
Duk-Soon Yim,
Sang-Seol Han
Publication year - 2016
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.14.7.201607.83
Subject(s) - omnichannel , brand experience , perception , business , advertising , marketing , psychology , product management , new product development , neuroscience