Open AccessMarketing Organization's Regulatory Focus and NPD Creativity: The Moderating Role of Creativity Enhancement Tools
Author(s) -
Seongho Kang,
Jungmin Son
Publication year - 2016
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.14.7.201607.71
Subject(s) - creativity , regulatory focus theory , marketing , business , focus (optics) , psychology , social psychology , physics , optics