Open AccessThe Word-of-Mouth Effects on the Chinese Customers’ Choice Intention of Medical Tourism Destination
Author(s) -
Jun Zhang,
HoonYoung Lee
Publication year - 2016
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.14.7.201607.21
Subject(s) - word of mouth , tourism , advertising , business , marketing , psychology , political science , law