Open AccessThe Effects of Environmentally-friendly Agricultural Product Brand Value on Brand Satisfaction, Trust and Loyalty
Author(s) -
Tae-Hoon Kim,
Kim Bo young
Publication year - 2016
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.14.5.201605.59
Subject(s) - business , brand loyalty , brand management , brand extension , environmentally friendly , brand equity , brand awareness , marketing , product (mathematics) , loyalty , value (mathematics) , customer satisfaction , advertising , mathematics , statistics , ecology , geometry , biology