Open AccessIndustry Structure, Technology Characteristics, Technology Marketing and Performance of Technology –Based Start-ups: With Focus on Technology Marketing Strategy
Author(s) -
Sang Seol Han
Publication year - 2016
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.14.2.201602.93
Subject(s) - marketing , business , focus (optics) , digital marketing , marketing research , marketing strategy , optics , physics