
Different Perception on Product Attributes of HMR: Focusing on College Students and Consumers
Author(s) -
Hoe-Chang Yang,
An-Sik Kim,
Jong-Baek Kim
Publication year - 2016
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.14.2.201602.47
Subject(s) - perception , product (mathematics) , marketing , psychology , advertising , business , mathematics , geometry , neuroscience