Open AccessAnalysis of the Heuristic Theory and the Prospect Theory for Smartphones: Focusing on Framing, Endowment Effect and Regulatory Focus Theory
Author(s) -
Soon-Hong Kim
Publication year - 2016
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.14.12.201612.99
Subject(s) - regulatory focus theory , framing (construction) , prospect theory , endowment effect , endowment , economics , positive economics , heuristic , framing effect , microeconomics , public economics , sociology , political science , social psychology , psychology , epistemology , management , persuasion , law , engineering , structural engineering , task (project management) , philosophy