Open AccessThe Effects of Regional Branding on Soybean Products: Evidence from Consumer Longitudinal Data in Korea
Author(s) -
TaeKyung Kim,
Gu-Hyun Jung
Publication year - 2016
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.14.10.201610.109
Subject(s) - business , longitudinal data , marketing , computer science , data mining