Open AccessPerceived Value Effects on Global Brand Preference and Purchase Intention in Bakeries: Korean and Vietnamese Consumers
Author(s) -
조준상
Publication year - 2015
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.13.9.201509.59
Subject(s) - vietnamese , brand preference , preference , psychology , advertising , value (mathematics) , business , brand management , marketing , brand equity , brand awareness , economics , mathematics , microeconomics , statistics , philosophy , linguistics