Open AccessThe Influence of a New Product’s Innovative Attributes and Planned Obsolescence on Consumer Purchase Intention
Author(s) -
Chul-Ju Park
Publication year - 2015
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.13.8.201508.81
Subject(s) - obsolescence , business , product (mathematics) , marketing , advertising , mathematics , geometry