Open AccessThe Interaction Roles of Ambient Pride Type and Advertisement Type on Product Evaluation
Author(s) -
Nak Hwan Choi
Publication year - 2015
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.13.5.201505.61
Subject(s) - pride , advertising , product type , product (mathematics) , business , type (biology) , marketing , mathematics , computer science , political science , biology , ecology , geometry , law , programming language