Open AccessManaging Customer's Usage Behavior in a Multi-vendor Loyalty Program
Author(s) -
Kay RyungKoo,
Won SeokWoo
Publication year - 2015
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.13.5.201505.5
Subject(s) - vendor , business , loyalty business model , loyalty program , loyalty , marketing , customer satisfaction , consumer behaviour , advertising , service quality , service (business)