Open AccessConsumer Attitudes toward the Sales Promotions of Retail Apparel Stores With Respect to Purchase Intention
Author(s) -
Moon-soo Kyung,
Choonsup Hwang
Publication year - 2015
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.13.3.201503.51
Subject(s) - clothing , business , advertising , retail sales , marketing , sales promotion , retail industry , sales management , archaeology , history