Open AccessHow a Luxury Brand Can Enhance its Product Attractiveness in Retail Environment?
Author(s) -
안성숙,
이정훈
Publication year - 2015
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.13.12.201512.5
Subject(s) - attractiveness , business , marketing , advertising , product (mathematics) , brand management , brand extension , psychology , mathematics , geometry , psychoanalysis