Open AccessEffects of Consumer Co-creation on Consumer Attitude: Moderating Roles of Consumer Motivation
Author(s) -
손정민,
SungHo Kang,
강우성
Publication year - 2015
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.13.12.201512.105
Subject(s) - business , co creation , marketing , psychology , advertising , consumer behaviour