Open AccessAnalyzing Chinese Online P2P Financial Product Purchase Decisions Utilizing the Framing Effect 7)
Author(s) -
Yu Fei Shang,
Soon-Hong Kim
Publication year - 2015
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.13.10.201510.51
Subject(s) - framing (construction) , framing effect , business , advertising , marketing , product (mathematics) , public relations , mathematics , geometry , political science , health communication , structural engineering , engineering