
Effect of Personality and Social Motive on Franchise Customers’ Citizenship Behavior
Author(s) -
Anesh Sthapita,
Oh Min Jung,
Yoon Yong Hwang
Publication year - 2015
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.13.10.201510.35
Subject(s) - franchise , personality , social psychology , psychology , organizational citizenship behavior , business , citizenship , marketing , microeconomics , economics , political science , organizational commitment , politics , law