
Marketing Strategies in the Film Industry: Investment Decision Game Model
Author(s) -
황희중
Publication year - 2015
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.13.10.201510.109
Subject(s) - marketing , business , investment (military) , business model , decision model , advertising , economics , mathematical economics , politics , political science , law