Open AccessThe Effect of Audience Attitude toward Product Placement on Product Attitude and Purchase Intention
Author(s) -
Se-Ra Chae,
한웅희,
Geon Ha Kim
Publication year - 2015
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.13.1.201501.71
Subject(s) - product placement , advertising , product (mathematics) , business , marketing , psychology , mathematics , geometry
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