Open AccessConsumer Perceived Risk in the Korean Mobile Phone Market
Author(s) -
Lakchae Chung,
Young-Sang Cho,
김학렬
Publication year - 2014
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.12.9.201409.73
Subject(s) - business , mobile phone , advertising , marketing , risk perception , psychology , perception , telecommunications , computer science , neuroscience