Open Accessffecting Customer Loyalty by Improving Corporate Image and Customer Value through Corporate Social Responsibility Activities
Author(s) -
Jong-Ho Kim,
황희중,
In-Ahm Song
Publication year - 2014
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.12.8.201408.31
Subject(s) - loyalty business model , business , corporate social responsibility , customer value , customer equity , marketing , customer delight , loyalty , value (mathematics) , customer retention , customer advocacy , business administration , service quality , public relations , computer science , economics , microeconomics , political science , profit (economics) , machine learning , service (business)