Open AccessPublic Service Good Health Advertising: Effects of Elaboration Likelihood and Construal Level on Consumer Attitudes
Author(s) -
Park Jong Chul,
Kyung Jin Kim
Publication year - 2014
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.12.6.201406.67
Subject(s) - elaboration , elaboration likelihood model , advertising , construal level theory , psychology , business , marketing , public service , service (business) , social psychology , political science , public relations , persuasion , art , humanities