Open AccessThe Effects of Self-Referencing and Counteractive Construal on Consumption Goal Reversion
Author(s) -
Nak Hwan Choi,
Cong Liu,
Peipei Mu
Publication year - 2014
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.12.3.201403.7
Subject(s) - reversion , consumption (sociology) , mean reversion , psychology , business , economics , sociology , econometrics , social science , biochemistry , chemistry , gene , phenotype