Open AccessHotel Reservation Service, Customer Expectations, Brand Attachment, and Brand Loyalty: Effects of Package Product Reservation
Author(s) -
Jae Hyup Chang,
Ki Chang Yoon,
Chang Soo Park
Publication year - 2014
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.12.12.201412.27
Subject(s) - business , reservation , marketing , advertising , brand loyalty , product (mathematics) , brand management , loyalty business model , service (business) , brand awareness , service quality , computer science , mathematics , computer network , geometry