Open AccessConsumption Values, Preference, and Purchase Intention for Luxury Fashion Brands: Post-teen Korean and Chinese Women
Author(s) -
진유,
Choonsup Hwang
Publication year - 2014
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.12.12.201412.107
Subject(s) - advertising , preference , consumption (sociology) , business , conspicuous consumption , brand preference , marketing , psychology , brand awareness , emerging markets , art , mathematics , statistics , aesthetics , finance