Open AccessPB Product Attributes’ Effects on Consumption Emotion, Brand Attitude, and Brand Loyalty in General Supermarkets
Author(s) -
Tae-yoo Chun,
박노현,
최상범
Publication year - 2014
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.12.11.201411.67
Subject(s) - brand loyalty , business , advertising , consumption (sociology) , brand awareness , brand extension , product (mathematics) , brand management , marketing , loyalty , psychology , mathematics , sociology , social science , geometry